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Corporate identity and creative event concept for the relaunch of the Mercedes Benz Fashion Week in Berlin. The bi-yearly event happens every winter and summer showing the collections for the coming season.
The original concept was made in solid black and white with a strong focus on typography. It was inspired by the venue where MBFW took place - an old factory building, later turned techno club.
The event took place over the course of 3 days, but the strong MBFW branding was seen across Berlin for a much longer time.
Produced by Nowadays.
Ceated during my time at Nowadays.
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/MBFW
Corporate identity and creative event concept for the relaunch of the Mercedes Benz Fashion Week in Berlin. The bi-yearly event happens every winter and summer showing the collections for the coming season.
The original concept was made in solid black and white with a strong focus on typography. It was inspired by the venue where MBFW took place - an old factory building, later turned techno club.
The event took place over the course of 3 days, but the strong MBFW branding was seen across Berlin for a much longer time.
Produced by Nowadays.
Ceated during my time at Nowadays.
