︎︎︎ next
/Google Design Campaign
Creative direction and concept for a series of videos for Google hardware products.
Google products fit seamlessly into your home instead of feeling like harsh technical devices. Inspired by this design philosophy, this campaign let’s the product take the center stage and become alive. It tells a story about itself, highlighting the minimalistic and sustainable design.
It then flips the perspective and the product is being activated by a voice command, showing the features in a subtle way.
See it live here.
Ceated during my time at tink.